Ditoui is a nutcracker. A what?
The work we do is all over the map (literally). Some involves travel, some is design-related, some revolves around branding. and some weaves it all together.
To every project Ditoui brings AN unlikely set of skills and an uncanny knack for cracking nuts.
Nut Cases
A Book: 50 years in the making
Research & Writing
To celebrate their 50th anniversary, esteemed active travel company, Butterfield & Robinson, engaged Charlie to research and write a book about the history and culture of the company. Slowing Down to See the World is the result—an engaging, entertaining, highly visual journey through five decades of extraordinary innovation, creativity, and fun.
Designing two into one
Naming & Branding
When an award-winning interior designer decided to officially join forces with a long-time colleague and friend, she turned to Ditoui for a brand rethink and refresh. We helped the stylish duo land on a straightforward new name (Griffin Houghton) and quarterbacked the creation of a new look and logo.
A Million Dollar Honeymoon
Epic Trip Design
It’s one thing to look like a million bucks on your wedding day, but it’s a whole other thing to craft a honeymoon with a budget that big. Starting at zero (and in less than six weeks), Ditoui created and coordinated every element of a magical month-long ‘moon that included five countries, a private fashion shoot on the streets of Paris, and a custom song written and performed by a Grammy-winning musician.
making cents of it all
Brand Strategy & Communication
Ditoui helped a private bank with an established track record and sterling reputation untangle a messy knot of financial service offerings so their clients (and employees) could better understand what they actually do—and as importantly, how they do it. By distilling hours of research and interviews into a clear and compelling brand essence, Ditoui spurred an overhaul of both their internal and external communications.
bags of promise
Brand Culture
The only thing Ditoui loves more than a whip-smart, brilliantly-talented entrepreneur is one who’s genuinely committed to building a business that does the world good. With her sustainable luxury brand, Stelar, Lorna Watson works with weavers in Bali to create gorgeous handbags and accessories that have a positive social, cultural, and environmental impact. Ditoui worked with Stelar to develop a brand book that captures the spirit and personality of the business.
Looking a decade down the road
Strategic Insight & Vision
A private sporting club with a 100-year legacy turned to Ditoui to develop a strategic vision for the next ten years. Before heading into the clouds with dreams and aspirations, we dug deep into the club’s history and present day circumstances. One-on-one interviews, all-member meetings, and a detailed online survey helped identify and articulate a game plan rooted in reality yet reaching for a bright future.
Talking Turkey
Brand Expression
Connecting people with extraordinary places and experiences has long been a passion for Ditoui. So when a leading Turkish travel company turned to us for help reinventing their website, we whirled into action faster than you can say ‘dervish’. Once we had a solid handle on both their brand and business we built them a new site from top to bottom, page to page. Fresh words, simple design, and original images (many from the Ditoui vault) to help them communicate with the world in a crisp and clear way.
foundational thinking
Strategy & Writing
An established not-for-profit organization involved in a variety of educational, healthcare, and cultural initiatives in Africa and the Middle East realized they didn’t have a clear way of communicating their efforts to the global community. So they turned to Ditoui to streamline the structure of a new website and write concise explanations of the compelling (and often quite complex) work the foundation does.
bali high theatre
Experience Design
In collaboration with an ultra bespoke UK-based travel company, Ditoui orchestrated a series of over-the-top experiences for private clients visiting Bali. The mission was to surprise and delight in a wildly theatrical way while keeping each moment genuine and connected to the culture of the island. With the help of a troupe of 25 traditional mud wrestlers and dancers dressed in custom-made camouflage cloaks fashioned from jungle greenery, the clients were shocked and awed when the performers suddenly emerged from the forest halfway through a quiet riverside lunch. And that was only on the first day.